Posts Tagged ‘Emails’

The Unsubscribe Link In Our Emails

Monday, December 6th, 2010

As you may know we have a newsletter that currently offers a free 7 Day Course for subscribers as soon as they register at

We send our newsletter using Aweber, which is an ethical company who do everything they can to ensure all subscribers only receive information that they signed up for themselves.

Aweber also make it very easy for subscribers to unsubscribe, should they ever want to stop receiving our emails. All they have to do is click the unsubscribe link at the bottom of any email from us.

However, it seems there is some confusion about the function of the Unsubscribe Link.

Due to unethical marketers who send unsolicited email to people who did not give their consent to receive it (SPAMMERS), there is misleading advice floating around.

Many sources are advising people NEVER to click on an unsubscribe link, as it tells spammers that the email is a live email address, and opens the floodgates for more spam.

However, that advice is only for spammers. At Stop That Breakup, we already know subscribers’ emails are live because they clicked a link to confirm their subscription when they first signed up.

Ethical newsletter publishers such as ourselves, who only send information consented to by subscribers, offer unsubscribe links that really do what they are supposed to.

When you click the unsubscribe link in our emails, you will have the option to change your details or unsubscribe completely. If you unsubscribe, you will not hear from us again, and as we state on our signup page, we do not sell or rent your details to anyone else.

Phil and I want to send you valuable information that you will be pleased to receive. We also want to know what sort of information you would like to receive from us in future and we welcome your comments and suggestions. If you are happy to receive our emails, you might want to add us to your Contacts or Address book, then none of our emails will end up getting filtered out. You can still unsubscribe at any time.